Managing organization Essay Example | Topics and Well Written Essays - 1750 words - 1

Managing organization - Essay Example I believe that there are no things that are impossible for as long as one believes that he or she can do it. I do not want to push myself to the limit. However, I always believe in everything I do. I always check my capacity and I am beginning to understand the things that I love and those that I hate. It is not easy to understand ourselves. In fact, there are some quite times when I try to listen to myself only to find out that there are such many things that I still need to know more about me. In fact, there are some times when all I need to do is to stay calm and listen further to all the things that make me who I am. All of these only prove that there are still many things that I need to learn more about myself. There are many ways that we need to understand about ourselves and even I am admitting to the fact that there are still many things that I need to learn about myself. There are many ways in order to do it. One thing that is very common is what is commonly known as self-evaluation. In the following sections, I was able to discuss clearly some of my basic personalities and everything related about me. The following sections are ways of gauging me and understanding more about me as part of my self evaluation. Dimension for extraversion has 8 points which belongs to moderate score classification. This means that I am on moderate level when it comes to sociability, assertiveness and my talkativeness with others. This also means that I am midway to being extravert or introvert. In other words, I have the flexibility to adapt to both extreme when it comes to sociability, assertiveness and talkativeness. Dimension for agreeableness has 11 points and just like extraversion, the score belongs to moderate classification. When it comes to being good-natured, cooperative and trusting, I am moderate and this further means that my tendency to argue with others is based on consideration of what gives harmony with

Nursing Practice in Minnesota Essay Example | Topics and Well Written Essays - 750 words

Nursing Practice in Minnesota - Essay Example Center of discussion in this paper are Nursing Practice in Minnesota. Healthcare services are making rapid progress across all parts of the US and so are the nursing practices to keep pace with that development. It becomes necessary to have more clearly defined responsibility and accountability norms between RNs and LPNs so that a nursing practice, which is considered one of the most critical element to the healthcare services does not become an impediment for the improved outcomes. In fact, not only Minnesota but all major states in the US are in the process of refurbishing their nursing acts so that healthcare services could make great strides and fulfill the aspirations of the patient. RNs and LPNs both are in the healthcare system since long in the state. LPNs begin practicing after finishing their one year Practical Nursing Program. In contrast, a registered nurse is graduated with a more intense 4-year nursing program. Though qualifications differentiate them clearly but in act ual practice at many places their jobs has obscured demarcation line due to several reasons such as nursing shortages or economic challenges. The Minnesota Nurse Practice Act is in force to serve the nursing practices in the state. In 2010, The Institute of Medicine issued a report about the future of nursing and made several recommendations that nurses should practice during their education and training. Subsequent to this report and in view of the increasing complexities due to changes in techniques and technology in healthcare practices, Minnesota Board of Nursing decided to review the Nurse Practice Act so that the duties of registered and licensed practical nurses can clearly be defined. RN versus LPN – Role Differentiation As per proposed changes to the Minnesota Nurse Practice Act, registered nurse (RN) is defined as nursing practice that provides caring to all patients in any settings with or without compensation. The RN has extensive roles under Nursing Practice Act to perform. The definition differentiates from the licensed practical nurse (LPN) that carries out nursing practice under the supervision of an RN, physician, or advanced practice registered nurse (APRN) as authorized by the state. The scope of an RN encompasses full or extensive assessment that includes biopsychosocial aspects of the patient. The roles that an RN is supposed to undertake can be described in brief as per the following (Minnesota Board of Nursing 2011). a. RN will perform a comprehensive assessment of the health status of the patient. Comprehensive assessment by an RN means collecting extensive data for an individual to ascertain the actual health needs of the patient. This also takes into account any change in patient's health condition such as psychological, social, spiritual or biological so as to evaluate the impact of nursing care in reference to the various alternatives available. RN will also determine if other team members of health care team is to be consult ed. b. RN will develop an integrated plan of care in collaboration of health care team. c. RN may delegate the task to implement the plan of care so that it is effective and safe. d. RN will evaluate the outcomes of the interventions to decide about the effectiveness of the plan of care. e. RN is supposed to communicate and collaborate with other health care professionals to establish total health care plan in different settings. The RN is supposed to be aware about new techniques and practice them with full competency. f. RN will also have the responsibility to teach the theory and practice of nursing. g. RN will be accountable to Nurse Practice Act. They are expected of planning for managing situations that goes beyond the RN's expertise. Against this, an LPN will focus on the situation at hand. LPN's responsibility is to implement the plan of care as developed by the RN. It is not the responsibility of an LPN to develop a comprehensive plan and that purely rests with RNs. A focus ed assessment by an LPN is centered on appraising patient's current status; monitoring changes in patient condition; contributing to the nursing care plan; determining nursing interventions;

Feminist Elements in A Rose for Emily

Feminist Elements in A Rose for Emily A Rose for Emily is a short story written by William Faulkner, first published in the Forum paper in 1930 . It tells a story of Miss Emily Grierson, a noble old spinster, who lives in Jefferson fictional city located in the state of Mississippi. One day she falls in love with Homer Barron, a Yankee who in fact does not want to marry her. Therefore, later on Miss Emily kills him and for the next forty years has slept with the corpse of her lover. While interpreting this peculiar work, most of the literary critiques pay attention to the spectacular form of narration and play with the time. However, this story cannot be read merely as an experiment with narrative chronology. William Faulkner wrote about childhood, families, sex, race, obsession, () South and modern world.(Baym) He went very deeply into his characters minds reconstructing at the same time an entire southern society. A Rose for Emily is a peculiar social commentary which perfectly presents the role and demands of women d uring the early 20th century, and pressures of the society and ways in which it can wear people down. Therefore, I think we can find very interesting aspects of this story if we look at it from a feminist point of view. As Du Fang (2007) pointed out, this work comments on patriarchal chauvinism, puritan womanhood as well as the societys perception of the female. The first aspect I would like to focus on is the issue of patriarchal chauvinism which seems to prevail throughout the story. The patriarchal chauvinism means that it is the father who enjoys the absolute power in deciding every family affair. (Du Fang) In A Rose for Emily Faulkner presents the South as an area powerfully traditional, family-centred and with a clearly defined social roles. At the beginning of the 20th century women in the South were discriminated as well as docile to men. It was the man, most often, the father who had a dominant power, who was intolerant of any opposition. Miss Emily is a figure who lives in the shadow of her father. We had long thought of them as a tableau. Miss Emily a slender figure in white in the background, her father a spraddled silhouette in the foreground, his back to her and clutching a horsewhip, the two of them framed by the backflung front door. (Faulkner, 11) In this description, Mr. Grierson is big and tall, whereas Emily is small and frail. As Du Fang (2007) noted, having a horsewhip in the hand may suggest being harsh, strict and treating the daughter as a possession. Therefore, it is not a surprise when Mr. Grierson withdraws Miss Emily from the outside world and deprives her of potential womans happiness. None of the young men were quite good enough for Miss Emily and such.(Faulkner, 11) The father prevents any young gentlemen from marrying his daughter. He does not take into consideration her needs, innermost feelings as well as a sheer desire of being fulfilled as a woman. What is more, even after the fathers death Emily remains in his shadow. She does not agree on disposing Mr. Griersons body as it is the only way of not being left alone. The second aspect which is worth mentioning, is the issue of womanhood under puritan influence. The southerners regarded the religion as one of the most prevailing and influential factors in their lives. The South is known as the Bible Belt, the region of the country where the Bible still has a stronghold. (Hart, 1998) Therefore, it does not come as a surprise that southern men followed the Biblical conviction that a woman is the cause of all evils and problems in the world. Moreover, they implemented this belief so deeply in their lives that womens situation inconceivably deteriorated. Females were deprived of keeping their own individualities, discriminated and inhibited by men. Any desires concerning sex or everyday life were condemned and treated as whims. Miss Emily can be in a way regarded as a victim of the puritan womanhood, although not entirely. She is dominated by her tyrannical father, she never lives her own life. She controls her desires to not violate the norms and sta ndards imposed on her by the society. However, later on, after her fathers death Miss Emily enters into a love affair with Homer Barron, a Yankee. Such behaviour is inadmissible and sternly condemned in southern society. Due to that, her shift in the conduct may be interpreted as a protest against tradition, conventional set of decent human conduct. At this point Miss Emily does what all feminists do she rebels against the limitations, gender rules imposed by patriarchal social forces. It does not matter that later on she is left by Homer and her brave acting comes to nothing. What only counts is her defence against limitations and protection of her rights as a woman. The last angle I want to look at the A Rose for Emily would be the societys perception of female. Every human lives in a certain society and is influenced by its traditions and principles. A society is an institution which has a right to judge and sustain the pressure. Thus, people create a strong sense of ones responsibility for another. In A Rose for Emily, Miss Emily gets into this trap. Jeffersons community feels a great obligation to take care of her and control her actions. Throughout the story, she is perceived by her environment as a weak and dependent woman. When her father dies she is left alone. She does not have a man to care for her, so the town council decides to absolve her tax duties. The people of the town attempt to accommodate her needs by offering their help and sympathy. They also try to be lenient with her eccentricities dating with a Yankee, buying a poison or keeping corpse of her father. This caretaking of Miss Emily depicts the perception of woman during th at period of time. A woman without a man is helpless. She is not able earn her living as well as to remain mentally well and function properly in the society. A Rose for Emily by William Faulkner presents perfectly reconstructed panorama of southern society and its faults. This short, but at the same time, captivating story is a marvellous commentary on female position and her interaction with society. A woman is repressed and oppressed by men be it her father, lover or husband. She is taught and forced to live according to the well-established principles and rules. Disobedience results in condemnation, disrespect as well as in isolation. Therefore, woman remains in the shadow and does not go beyond her scope of work. To add fuel to the fire, a woman is regarded by her society as a weak, dependent and not self-sufficient. All this elements are strongly indicated in A Rose for Emily. Thanks to such intricate and multidimensional work we can interpret it on many levels and every time come up with different conclusions.

Essay examples --

Hacking has been around for more than a century. Members of the public have had their personal information stolen and passed all over the internet. A hacker is a person who uses computers to gain unauthorized access to data. Like for an example in October 2011 Sony the company that owns PlayStation was hacked by some intruders. The intruders staged a massive attempt to access user accounts on its PlayStation Network and other online entertainment services (Hosaka,2011). ; this is also an example of port scan. Port scans and ping sweep, is very dangerous for companies because it will allow people to hack your network or personal information and create viruses that could do a lot of damage to your computer or network. Port scan is a very popular tool that many hackers use to get unauthorized access to a lot of networks across the world. A port scan is a series of messages sent by a hacker that is attempting to break into a computer to learn which computer network services have an open port. Usually when hackers have a plan to hack a company’s network they usually use port scan or sometimes ping sweeps because it’s a very great tool to use in a hacking process. Ping sweeps and port scans are very dangerous but can be preventable for most companies. Also port scan and ping sweep can impact a company in a negative way that can cause personal information to be given out to the public. If this happen to a company this can cause emergency shutdown and possible shutting down the company until the hackers are identify. (Jr. Pyles,n.d.). In the late 1980’s Kevin Mitnick a 25 years old veteran hacker secretly monitors the emails of MCI and Digital Equipment security officials. Kevin Mitnick successfully did this by using the port scan to fi... ...st couple of years. In order to prevent intruders from using port scans or ping sweep to enter a network, companies must have an antivirus software that fights off any intruders’ commands or entrance attempts because if companies do then they wouldn’t have a problem with hackers trying to hack their network system. References Hosaka, T. (2011, October 12). Sony hack october. Retrieved from http://www.huffingtonpost.com/2011/10/12/sony-hack-october-2011-playstation-network_n_1006661.html Jr. Pyles, G. (n.d.). Ping sweeps and port scans. Retrieved from http://gregorympyles.wordpress.com/information-systems/case-studies/ping-sweeps-and-port-scans/ Ward, M. (2011, June 9). A brief history of hacking . Retrieved from http://www.bbc.co.uk/news/technology-13686141 A history of hacking. (n.d.). Retrieved from http://www.sptimes.com/Hackers/history.hacking.html

Growth and Development in Chhattisgarh: a Credible State

Chhattisgarh :Credible state with incredible potential Introduction Creation of the State of Chhattisgarh The creation of Chhattisgarh on November 01, 2000 fulfilled the demand for separate statehood that was originally raised in 1925 and subsequently rejected in the post independence era by the State Reorganisation Commission set up in 1954. The ‘Madhya Pradesh Reorganisation Act 2000’ was eventually passed by both houses of Parliament and approved by the President of India on August 25, 2000. This paved the way for the creation of the 26th State of India on November 01, 2000.The creation of the new State of Chhattisgarh has succeeded in granting a sense of identity to its people and has provided them with the unique opportunity to chart their own destiny. General Profile Chhattisgarh located in central India has been carved out of the sixteen eastern and south-eastern districts of undivided Madhya Pradesh. It is a landlocked state bound in the north by Uttar Pradesh an d Jharkhand, in the east by Orissa, in the south by Andhra Pradesh and in the West by Madhya Pradesh and Maharashtra.Chhattisgarh is the tenth largest State in India with an area of approximately 135000 sq kms. The state now consists of 27 districts in 5 divisions with capital in Raipur and high court at Chhattisgarh. The population of the state as per 2001 census is 2,55,40,196(prov. ) In terms of population the State ranks 16th. 80% of the total population lives in rural areas. A large portion of the State’s population comprises of tribals, scheduled castes and scheduled tribes. State has a population density 189 which is fairly low as compared to India.Sex ratio is 991 per thousand of males and ranks 5th in India in this regard. The literacy rate is 71. 04% which is still quite low. Competitive analysis of Chhattisgarh For a comprehensive analysis of the state it is important to assess the State’s potential in terms of its inherent strengths and weaknesses. The SWOT analysis which I am going to present is not intended to be exhaustive. However, it is indicative of some of the primary issues that the State will need to contend with, going forward with its strengths and opportunities. . WEAKNESSES ThreatsThe absence of large local markets, skilled labour, adequate physical infrastructure and low urbanisation are some of the key weaknesses of the State. Landlocked and limited local markets As a virtually landlocked area, the State has to depend heavily on its road and railway network, which is to a considerable extent limited. Additionally a large rural population coupled with low per capita income limits the size of the local market. However, a few cities in the State have demonstrated the potential to develop into substantial local markets, which is evident from their current levels of per capita spending ? Low telephone density The telephone density in the State is low as compared to the national average. This particularly inhibits the effici ent functioning of the service industry that depends heavily on Information and Communication Technology (ICTs). Opportunities Low skilled labour The relatively low level of industrialisation in the State has limited the development of skilled labour. The current availability of skilled labour is further restricted to select industries only due to the absence of a divergent industrial base Limited physical infrastructureState still have vast area of undeveloped land and regions that have been untouched by modern development. While this is the result of years of prior neglect in developing proper physical infrastructure but now constitutes the weakest link in the progress towards economic development Frequent droughts Although the average rainfall in Chhattisgarh compares well with several other states, neglect of traditional water preservation practices in recent times has led to frequent droughts. Further, the proportion of irrigated area in the State is only 16 percent of the t otal cultivable area.There is however, potential to raise the proportion of irrigated area to 75 percent of the total cultivable area Low urbanisation The State ranks low on urbanisation index with limited number of urban centres, which are confined to central Chhattisgarh. Low urbanisation and lack of adequate physical infrastructure are the key reasons why Chhattisgarh is low on national perception, and also ranks low on development indicators along with the perceived potential for development. THREATS Over dependence on natural resourcesThe State must take care to use its natural resources judiciously. An emphasis on balanced and all-round development would be essential to ensure environmentally sustainable growth. Having said that, there is little doubt that the optimal utilisation of natural assets holds the key to State’s development process Political compulsions Political will at all levels is a must to enable any kind of change. Any disruption in the pace or direct ion of proposed reforms could hamper the swift movement towards economic development Suspicion of and opposition to changeThe people of the newly formed State being accustomed to prior neglect, may look upon any kind of change with doubt or suspicion. The State must, in the spirit of participatory democracy, take steps to build consensus and infuse a sense of confidence in its people with specific reference to the objectives, direction and pace of economic development While it is absolutely essential to understand the weaknesses and threats (significant but not exhaustive), it is the aggregate of strengths and opportunities that infuses the State and its people with a sense of optimism about the future.STRENGTHS Rich natural resources Undoubtedly the biggest strength of the State, Chhattisgarh used to contribute 46% of mineral revenues to undivided Madhya Pradesh and is ranked second in the list of mineral producing States in the country. It has rich deposits of limestone, iron-or e, copper-ore, rock phosphate, manganese ore, bauxite, coal, asbestos and mica. In fact Chhattisgarh, along with Orissa and Jharkhand constitute over 80% of the nation’s coal reserves. Chhattisgarh also has proven reserves of diamond – which can, in the future, be a large source of income for the State.Although the State already has a substantial presence of core industries, a large part of the mineral potential is yet untapped, providing Chhattisgarh with a unique opportunity to use its mineral wealth to spur economic development. Apart from minerals, Chhattisgarh also possesses a large forest cover encompassing approximately 44% of the total geographical area. However, the true potential of the minor forest produce is yet to be assessed and utilised. The State has abundant but untapped water resources – essential for harvesting the potential of agriculture. Surplus power Chhattisgarh is fortunate to be one of the few States that are currently power surplus. Th is could be an important criterion for Industrialists making project and investment decisions, to Chhattisgarh’s advantage. Presence of low grade coal makes Chhattisgarh an ideal location for setting up of low cost pit head based thermal power plant, capable of generating power to meet the requirements of other States . By exploiting its unique location along with large coal reserves, Chhattisgarh has the potential to become the power generating hub of India Favourable labour climate Though the relative skill base is low, the presence of a large number of willing and able-bodied people contributes to the presence of a substantial workforce. The State has a high worker participation rate (male and female) and a high labour force in the 15-39 age group. It also has one of the lowest losses in person-days in the country attributed to labour problems Relatively low land cost With a lower population density and urbanisation ratio, the State would be able to offer land at extremel y competitive prices for some time to come ? Fiscal position The fiscal deficit situation of the State is currently under control. It also has reliable sources of public finance and possesses no deficit on account of either the State Electricity Board or Road Transport Corporation. This is contrary to the situation in other states, wherein these agencies are the principal contributors to the fiscal deficit. Political Leadership and Bureaucracy The number of bureaucrats and government employees compared to the other States in the country.This has also resulted in one of the lowest expenditures in the country on government functioning. The presence of a strong, committed and focussed leadership is an asset. OPPORTUNITIES ‘New State’ advantage The fulfilment of the demand for a separate State has given a new sense of identity and pride to the local people. Being a new State and with limited legacies of the past, this is a historic opportunity for Chhattisgarh. It can lev erage on this status to undertake reforms and frame policies to aid rapid social and economic development.No past legacies provide the State with an opportunity to prepare policies which are based on contemporary economic principles and which help create responsive governance. Location advantage The geographic location of the State is strategic – it borders seven states in the country. NH-6, which connects the west to the east, passes through some of the most industrialised areas of the State. Chhattisgarh could use this geographic locational to its advantage to develop a logistics and warehousing network to service the region. Demand for Energy in the countryWhile the rest of India faces acute power shortages, the same is not true of Chhattisgarh. Further, in view of the presence of large coal reserves in the State and the fact that it is situated in the middle of the national power grid makes it an ideal location for setting-up coal pit-head based thermal power plants. P artnership The State recognises the opportunity of an increasingly borderless world and the resulting benefits of forging partnerships with national and international communities, private and developmental institutions to spur economic development. Value additionCurrently a large part of exports from the State is in form of raw material (across minerals, agriculture and forest produce). The state could capitalise on the abundant availability of basic raw material to encourage setting up of processing units for ensuring value addition and subsequently increasing avenues for employment and enhanced income Service industry India has made rapid strides in the service industry in the past few decades. The State could potentially capitalise on these areas of country advantage, specifically in the field of information and biotechnology.It is precisely this aggregate of strengths and opportunities that gives the State a positive and optimistic outlook on the future and the confidence to d raft its Vision Statement. ————————————————- Chhattisgarh Economy The union ministry of Statistics, has included Chhattisgarh as one of the top four states posting 10. 8 per cent GDP growth during 2011-12. It may be termed as a ‘big success', as this was the third year the state has maintained over 10 per cent GDP growth which is more than the national average of 6. 5 %.Chhattisgarh’s success factors in achieving high growth rate are growth in agriculture and industrial production. Agriculture Sector Agriculture is counted as the chief economic occupation of the state. About 80% of the population of the state is rural and the main livelihood of the villagers is agriculture and agriculture-based small industry. The majority of the farmers are still practicing the traditional methods of cultivation, resulting in low growth rates and productivity. The farmers hav e to be made aware of modern technologies suitable to their holdings.Providing adequate knowledge to the farmers is essential for better implementation of the agricultural development plans and to improve the productivity. When a very substantial portion of the population is dependent on agriculture, a situation where nearly 80% of a state's area is covered only by one crop, immediate attention to turn them into double crop areas is needed. Also, very few cash crops are grown in Chhattisgarh, so there is a need to diversify the agriculture produce towards oilseeds and other cash crops. Chhattisgarh is also called the â€Å"rice bowl of central India†.Chhattisgarh has a limited  irrigation  system, with  dams  and  canals  on some rivers. Average rainfall in the state is around 1400  mm and the entire state falls under the rice agroclimatic zone. Large variation in the yearly rainfall directly affects the production of rice. Irrigation is the prime need of the st ate for its overall development and therefore the state government has given top priority to development of irrigation. Industrial sector Power sector Chhattisgarh is one of the few states of India where the power sector is effectively developed.Based on the current production of surplus electric power, the position of the State is comfortable and profitable. Strategically located in central India, Chhattisgarh's large surplus of power can be easily transmitted without losses to any of India's four grids. Chhattisgarh is in the chronically deficit western grid, and is linked to the southern and northern grids. Chhattisgarh provides electricity to several other states because of surplus production and its power hubs are  Korba  and  Bilaspur. Korba in Chhattisgarh is really the Power Capital of India.Apart from NTPC and State Electricity Companies, there are a number of private generation units of large and small capacity. The state government has pursued a liberal policy with regard to captive generation which has resulted in a number of private players coming up. As per a study made by the Power Finance Corporation Ltd. , New Delhi, the state has potential of 61000 MW of additional thermal power in terms of availability of coal for more than 100 years and more than 2500 MW hydel capacity. To use this vast potential, substantial additions to the existing generation capacity are already under way.Non conventional energy sources have been accorded very high priority. A special agency called CREDA (Chhattisgarh Renewable Energy Development Agency) has been set up, and over 1200 villages in dense forests are being electrified using off-grid energy. Micro-Hydel power potential is also being tapped in a big way, and several projects have been identified for viable private investment. Chhattisgarh is emerging as the Power Hub of India – which has the capacity to cover half the demand-supply gap in the entire country. Steel sector The steel industry is on e of the biggest heavy industries of Chhattisgarh.Bhilai Steel Plant, operated by  SAIL, with a capacity of 5. 4 million tonnes per year, is regarded as a significant contributor to the growth of the state’s economy . More than 100 steel rolling mills, 90 sponge iron plants and ferro-alloy units are in Chhattisgarh. Along with Bhilai, Raipur, Bilaspur, Korba and Raigarh have become the steel hub of Chhattisgarh. Today, Raipur has become the center of the steel sector, the biggest market for steel in India. Aluminium sector Bharat Aluminum Company Limited(BALCO), which has a capacity of around one million tonnes each year is the major contributor in this sector.Exports * Handcrafted wood, iron and steel, terra cotta, bell metal and handloom items are major attractions in the international market. * Chhattisgarh is the only state offering quality fabric in Tassar Silk/ Kosa, which has good export potential in the UK, France, Switzerland, Norway, the USA, Canada, Australia, So uth Africa and Japan. * The state has vast potential for exporting processed foods, organically grown cereals, herbal and medicinal products. * Agricultural products such as rice are presently exported in huge quantities to neighbouring countries .Derivatives and intermediates of rice products, processed foods and biodiesel have a huge potential for exports. * Mineral-based products including steel and pig iron, steel castings, forging and equipment, structural steel, cement and silico-mangnese are also exported from Chhattisgarh. Unlocking Natural Resources Realising the true potential of natural resources in Chhattisgarh would be one of the most immediate priorities of the state. This would ensure economic benefits to more than3/4th of the population and help create large markets within the State that would help propel growth in the secondary and the tertiary sectors.Unlocking the true potential of the natural resources would be contingent upon the State’s ability to addres s the issues facing agriculture, forestry, minerals and the water resources sectors as follows: Agriculture is the primary occupation of the people of Chhattisgarh. About 80% of the population depend on it for their livelihood. It is thus vital to the economy of the State, and any initiatives undertaken in this sector would have a lasting impact on the economy. Water being an important input for sustaining agricultural activities, its effective utilisation becomes vital for economic development.Chhattisgarh has sufficient water resources, but this resource largely remains untapped. In terms of the irrigation potential, it is estimated that 43- lakh hectare area can be irrigated as against the existing irrigation potential of 1. 34 lakh hectare Forestry has a significant role in the economic development of Chhattisgarh. 44% of the State is covered with forests, ranking it third in India in terms of forest cover. The State boasts of an abundance of minor forest produce like Tendu leav es, Sal seed, Mahua seed, gum, etc. , which have enormous economic potential Minerals: Chhattisgarh is rich in minerals.It produces 20% of the country's total cement produce. It ranks first in the nation for coal production and second in reserves, third in iron ore production and first in tin production. Limestone,  dolomite  and  bauxite  are abundant. It is the only  tin-ore producing state in the country. Other minerals include corandum,  garnet,  quartz,  marble,  alexandrite  and  diamonds Chhattisgarh has not fully realised the potential of its abundant mineral wealth. The presence of vast reserves of coal, iron ore, limestone, diamond, etc. have positioned the State second in the country’s list of mineral producing statesTOURISM Chhattisgarh, situated in the heart of  India, is endowed with a rich cultural heritage and attractive natural diversity. The state is full of ancient monuments, rare wildlife, exquisitely carved  temples,  Buddhistà ‚  sites,  palaces,  water falls, caves, rock paintings and hill plateaus. Most of these sites are untouched and unexplored and offer a unique and alternate experience to tourists, compared to traditional destinations which have become overcrowded. For tourists who are tired of the crowds at major destinations will like the  Bastar district, with its unique cultural and ecological identity.Conclusion Comparatively being a newly born state, Chhattisgarh is progressing by leaps and bounds. The global winds of changes can easily be sensed here. With its rich heritage it is competing with other states on number of counts and has been recognized at various forums for its achievements. It is both the land of opportunities and challenges. I, through this presentation could voice some of the challenges, which the state is facing, however with its inherent strengths, I am sure, the state will grow and develop at a high pace and can become leading state in the country.The people of Chha ttisgarh are determined to make the things happen, the way they have envisaged. The people are enterprising and are now well versed with change process. The state has exhibited growth pattern higher than targeted in recent past and would continue the trajectory. And therefore I must say in the end that Chattisgarh is the credible state with incredible potential. Now I would like you all to please watch this one minute video to get a feel of Chhattisgarh.

Dangers of Body Art Essay

â€Å"Grandma, what does that thing on your right wrist say? † asked Maya. â€Å"It says Justin Bieber! Who is Justin Bieber? Was that your boyfriend back in the day? † Maya’s grandma simply responded, â€Å"No, this is what you call a big mistake! † Grandma did not tell Maya about her life-threatening encounter with Hepatitis B, how she was judged for tattooing a Canadian singer’s name on her, and how she was not able to keep a steady job. Grandma regrets getting that tattoo. She daydreamed many days how her life could have been better. Can you really blame Grandma? She did this when she was a teenager. The trend in this century has increased. Tattoos are a major fashion statement among teenagers today, but the majority of the young adults fail to consider the medical, social, and professional consequences tattoos can inflict on one’s life which may result in regret. Adolescents have several reasons for having tattoos are numerous but some are senseless. A survey was given to students about the motive for their tattoos: â€Å"Fifty-three percent of the students replied for self expression. Thirty-five percent just wanted one. Twenty-one percent got the art to remember an event. Seventeen wanted to feel unique. Eleven got it to express independence,† (Winkler 18). The reasons are endless. A rebellious tattoo gives one a tougher look, so that one appears disobedient to rules. The indifferent appearance verses the bland look that has been acquired by society for centuries. Well-known actress, Pamela Anderson, feels â€Å"tattoos are symbolic of the most important moments of your life† (Mason 16). Moments of life are similar to rites of passage. On Dictionary. com, a rite of passage is â€Å"Ceremonies that mark important transitional periods in a person’s life . . . † (Keloid). It is common for one to get a tattoo(s) displaying marriage or in memory of another’s death. Anderson also stated about getting a tattoo, â€Å"my sons’ first girlfriend come over and I’m all wrinkled up in a chair with tattoos all sagging down to my ankles† (Mason 16) Everyone sets goals but in cases people have tattooed the goals or something symbolic to the goals on their body. â€Å"Several athletes, for example, have had the Olympic rings tattooed on their bodies to show how much they wanted to compete in the Olympic Games. † (Mason 16). Love is a beautiful thing but would you risk showing it on your skin? It is common for people to tattoo love-one’s name on them. Many say that having a relative’s name is better than having a boyfriend or girlfriend’s name tattooed on one. One’s lover can change constantly but your family is yours officially. For instance, â€Å"Actress Angelina Jolie had actor Billy Bob Thornton’s name tattooed on her arm soon after she married him. By the summer of 2002, the two had split up† (Mason 17). Some professional tattoo artist can remember a story about someone who came in to cover up someone’s name that was tattooed on them. Mr. Barham’s second period class took a survey on having their girlfriend/boyfriend’s name on them. Fifty percent said it was ignorant, twenty-five percent said it was ill-advised, and twenty-five percent said to wait till marriage. (Concluding Sentence? ) Hardship enters in and out of everyone’s life. Hardship can send one into sadness. Sadness is another reason one may have a desire for a tattoo; most likely to remember the event. Actress Alyssa Milano said about getting tattoos out of misery, â€Å"I’ve always gotten them [tattoos] at times when I was sad about something [†¦] relationship problems or the fact that it had rained every day for a month† (Mason 17). It is not advised to get a tattoo during the time of grief. Why do you have that tattoo again? † said Ashley. â€Å"Well, I don’t know† said Jason. Jason received a tattoo no for no particular reason? As said before, thirty-five percent of teens got the tattoo because they just wanted it (Winkler 18). Some say it looked cool or felted good and encouraged them to get more. One can result in a deadly ending if having numerous tattoos or even if you get one for the first time. The risks of having tattoos are endless but the most deadliness one is Hepatitis B or C. Problems, such as infections, tattoo removal, keloid formation, and allergic reaction. There have been many people who have contracted diseases through tattoos, but when society thinks of tattoos, the risks are not recognized. Infections are prone to happen if one does not use sterile equipment to perform the tattooing procedure such as re-using ink or used needles. Infection affects the blood stream and later causes problems if one was to become a blood donor. Tattoos removal may involve scaring of the dermis and numerous treatments. The cost of treatments varies by size and what treatment is being done but either way the treatments are expensive. One consequence tattoo removal results in is keloid development. According to Dictionary. com, a keloid is â€Å"an abnormal proliferation of scar tissue†¦Ã¢â‚¬  (Keloid). If one already develops a keloid(s), getting a tattoo(s) increases the formation. Having an allergic reaction is possible to happen while getting a tattoo and is difficult to control. It is extremely rare for one to be allergic to the products used. Removing the tattoo pigments is the procedure that aids one during an allergic reaction. Neither teenagers nor adults would have thought these risks could infect someone. Usually when people have tattoos, they are judged on spot. In some cases, society does not accept the act of having tattooing due to personal preference which starts social altercations. Views on tattoos can be taken in a negative manner. Doing research, â€Å". . . the average person described the body art as dirty and gross† (Ottawa Expert in French & English Language Training; Free Online French & English Lessons). Compare the average person to someone fund of tattoos and they could prove them wrong. To others, tattoos are seen as their way to express through art. Pricing for tattoos are outrageous, also. Generally, tattoo parlors range pricing upon a flat fee, hourly fee, or both. A flat fee is the cost based on the artist having to sketch the design, provide colors to the art, and time it took. An hourly fee is a charge based upon the length of time it took to complete the tattoos; common hourly fees range for 50-250 per hour. Prices tend to be extremely high which causes many to go to an unprofessional artist. When getting tattoos, others do not consider society’s opinion or just do not care. There have been cases where parents have kicked out their child because of having tattoos resulting to be homeless. Also, parents have disowned children due to tattoos. Facts stated, â€Å"Over half of the families in Canada would not let their children get tattoos. † (Ottawa Expert in French & English Language Training; Free Online French & English Lessons). It has been restaurants or stores that do not allow tattooed people to enter the facility. Religious reasons are, also, why people are not able to get tattoos. Roleff reproduced about religions and tattoos, â€Å"Getting a tattoo may give some youths a feeling of power and control over their lives, but the Old Testament forbade tattoos. While today’s Christians are not bound by Old Testament law, tattoos-even temporary ones-suggest paganism and idol worship. Many people react negatively to those with tattoos, which could lead to problems when it is time to find a job or pursue personal relationships. Many people come to regret having a tattoo. It is best not to get one in the first place† (Roleff 68). Generally, views of tattoos by society have been negative. From awful adjectives to religious views, tattoos are frowned upon constantly. Tattoos in the work area have, also, been a problem for years. Today in society some find it acceptable but others still find it hard to get over. Having tattoos while maintaining certain professions, such as a government job, give the society the perspective of how tattoos are viewed. There have been times when a firefighter has been insulted, harassed, or discriminated against for having a tattoo. People in the community find it unprofessional for them to even have the littlest of tattoos. I know it is impossible to believe but teachers have and had lives, also. In the past, there have been problems where a teacher has got a tattoo. Districts have addressed the dress code for teachers, and enforcing them to hide all body art. Teachers chose to comply with the new rules. Some meet the terms to support their family and some wanted to be role models to the students. Schools are not the only place where they have placed a dress code. The official policy is to sport tattoos in certain places, such as a certain spot on the neck. Also, it has to be an appropriate tattoo. According to a section article, â€Å"In 1900 an estimated 90 percent of sailors in the United States Navy were tattooed† (Roleff 82). That was until another policy had been set to prohibit tattoos that were in plain sight. The policies are in place for the professional look from society. According to Dictionary. com, a tattoo is the act or practice of marking the skin with indelible patterns, pictures, legends, etc. , by making punctures in it and inserting pigments (Tattoo). The motivations for having tattoos were endless but true. Teenagers, today, have made tattoos seem acceptable to have, especially having many of them but lack understanding consequences. The medical outcomes to having tattoos are numerous diseases and difficulties. Majority of society’s view tattoos as impure. The prices of tattoos are insane but for a tattooist, them expressing themselves is way more valuable. There have been public places that do not allow people who have tattoos. Religions find it unruly to have tattoos. Then, there is the professional view. Society would not want a tattooed firefighter to represent them because of the unruly look that tattoos are viewed as. Teenagers may love the form of expression but do not take the time to understand. Tattoos can cause death or can hurt one, physical or mentally.

How to Plan a Marketing Calendar That Actually Works (Free Template)

How to Plan a Marketing Calendar That Actually Works (Free Template) Im going to be blunt. A lot of marketing calendars are really tough to use simply because they arent designed to be marketing calendar tools. And that makes it really tough to plan a marketing calendar that actually works: PDFs: Printing a free editorial calendar template like this one from   is  a great way to start  your  planning- to get the brainstorming going. From here, youll likely want a digital version thats a bit easier to update with your constant changes. Excel: Heres a free marketing calendar template from Content Marketing Institute to get you started on a digital version. But its a bit difficult to get  your team to use it when you have it locked all day as you plan. :/ Google Docs:  A spreadsheet in Google Docs/Sheets like this marketing calendar template from Crackerjack Marketing will help you solve the locking problem youd experience with Excel. This still doesnt feel like a marketing calendar, though, without a visual way to see your upcoming projects. Google Calendar:  You could also build a marketing calendar in Google Calendar. The thing is If youve followed our  advice on social media calendars, you  may schedule 30 or more social messages throughout the following weeks and months to share a single blog post  with your audience. Im sure you cant imagine copying and pasting all of those from Google Calendar into your different social networks- what a time suck! Not to mention copying and pasting all of your other content, too So What Will Help You Plan An Awesome Marketing Calendar? So where am I going with all of this? Ive read dozens of other posts on marketing calendars, editorial calendars, content marketing calendars, social media calendars- you get the picture. And I checked out  a  monster list of marketing calendar templates in a post on Crazy Eggs blog. There are tons of folks who have really good ideas of what  to include in your calendar, and starting with a template to get your brainstorming underway is a solid way to begin. So heres how to plan a marketing calendar that really works- with a few tips from us at , and a lot more from the other rock stars out there. How To Plan A #MarketingCalendar That Actually WorksStart With This Guide + Marketing Calendar Template, And Then You might just need a guide and a little something to  write on while you read this post. Ive got your back. Download the free guide that will help you implement all of this advice with actionable, step-by-step information. Youll also get a  free marketing calendar template  (plus bonus social + email marketing calendars) to help you plan all your content in advance. And when you're ready to use a tool designed to be your marketing calendar,  get started with 14 free days of . Now let's get to the good stuff. Step #1: Turn Your Marketing Strategy Into Real Content You'll Create Maybe writing a  30-page marketing strategy  isn't as important as  planning real content. It sounds harsh, but hear me out: For startups, business plans are no longer normal. In fact, they're now considered a faux pas and seen as a mere â€Å"business guess.† But that wasn’t always the case.  Before the lean startup, the business plan was a document that assumed we knew everything there was to know about our business, a plan set in stone. It was done, or so we thought. In reality, it was just a big huge guess.   Marketing plans and gigantic old strategy documents aren’t much different. They may sound novel and responsible, but the reality is that they are just guesses, too. What could content marketing strategy builders learn from the lean startup model? For a startup, business plans are no longer normal. @garrett_moonThe more time you spend strategizing, the less time you spend creating real content that will influence sales (which, let's face it, is the entire reason to plan your marketing calendar). Whether you have a marketing strategy already  or not, there are just a few things you need in your strategy to help you validate  what content to create: The now-infamous: Know your audience. This could start as simple as a customer survey, then possibly just bullet points you add into an Evernote note that help you stay in touch with your customers'  changing needs. The main point here is this: Keep it simple, especially at first. Create content. Content is data, and you get to know your customers  by creating content and measuring its impact. There's no way you will know everything about your audience until you put something out there, start communicating with them, and get their feedback. Start small. If you're thinking about doing an hourlong video or an e-book first, think again. Could you release a chapter of an e-book first to gauge its performance before you spend more time developing content on that topic? Could the same go for your monster video? If content is data, plan minimum viable content on your marketing calendar first to feel out what will truly "move the needle." (I had to sneak in a quip  like that since we're talking strategy!) That really looks like this: From here, turn your strategy into content. And  use the data from what you create to plan more: Create your content. Share it with your audience. Measure what's working. Learn what to create and where to share. Plan more content like your best-performing projects. Recommended Reading:  Here’s Why You Don’t Need A â€Å"Content Marketing Strategy† So now that you have a minimum viable marketing strategy to get started, the next step is looping in who'll help you create that content. This will help you define expectations for everyone- even if it's really only you as an all-in-one marketing team. To Do: Brainstorm  every question your audience has about your niche from knowing nothing to being an expert. From there, strategize the best forms of content  you'll use to answer their questions. This will serve as the foundation for your marketing calendar. I’d rather have a first-rate execution and second-rate strategy any time than a brilliant idea and mediocre management. - Jamie Dimon Step #2: Understand Who'll Do What Ann Handley has an awesome idea when it comes to who should be involved in your editorial flow, and thus, have access to your marketing calendar to understand when pieces will publish: A Simple Content Marketing Org Chart from Ann Handley She  says: These are roles not staff positions. Each role might be filled by one person or perhaps by a dozen, depending on the size and complexity of your own organization. Let's take a look at those roles quick: Team lead, or your strategist Editorial director Designers Content creators Curator Syndicator Analytics expert Site manager That's a pretty good list. And while that list works for Ann, it might not for you. For a small team, you  can narrow that list of roles down even further: Team lead who helps with planning, editing, publishing, and distributing Writer who turns a content idea into something your audience will love Designer (or videographer, podcaster, etc.) who takes  the writer's creation  to the next level Essentially, these folks are the ones who'll help you plan, create, and share the content  according to your marketing strategy. Get everyone on the same page now to make actually producing content a lot easier down the road. To Do: Narrow down the roles you need to create the different content types you explored in step #1. Brainstorm  who'll help you complete those projects (you're looking for names here). Get everyone on the same page to understand about how much content you can publish in a normal week. Find a marketing calendar tool that helps with project management, communication, and workflow that everyone will use. Now it's time work that marketing calendar:  Plan what topics you'll cover. Step #3: Define Your Topic Themes John Jantsch over at Duct Tape Marketing plans out his marketing calendar based on themes. The themes help him look at a calendar that connects with topics  he wants to cover for his audience. Note that this isn't actual content yet- it's just a note of the topics he'd like to address in his content: The first step is to start making a list of your most important themes. I generally try to find three core themes and about nine supplemental themes. (Nice tidy 12 monthly themes.) Your core themes are the kinds of things that might be found on your homepage or even in the title attribute of your home page. Or, perhaps the main navigational elements of your site. While it scares me to plan 12 months ahead  because the data from your current content should help you plan new content,  this is an awesome way to plan strategically (and super efficiently) and keep your content on point. John shares exactly how he chooses themes: Start with brainstorming. Lock yourself away and start thinking about the kinds of things people ask about the most, where you make your most money, or where you see the greatest opportunities in your industry. This is often enough to create a good start to your list. Obviously, if you have a team, get them involved – they may actually know better than you. (Industry jargon that means nothing to the prospect must be left out here.) John mentions this is a nice way to get past staring at a blank marketing calendar without any clue of what content to add to it. I also love that about themes. To Do: Find the main themes from your list of customer questions in step #1. Define their biggest challenges, the areas of opportunity in your industry, and how you make the most money. Choose themes to flesh out your marketing calendar. You may want to plan a month ahead, a quarter, or the entire year.  It's whatever works for you. Personally, I'd choose weekly themes to repeat over the course of months to have tangible data as evidence to plan more content around a theme or less. This way, you'd avoid planning lots of content around a theme for an entire month without knowing if that theme is a dud. Plan those themes on your marketing calendar for your entire team to see. Remember, themes aren't content; themes direct the content your team will create. Step #4: Prioritize  Your Marketing Projects Marcus Sheridan from  The Sales Lion has a simple solution to help you plan your marketing calendar based on projects that will have the biggest impact on your business. He addresses prioritizing your marketing calendar  very simply: Remember, content marketing is about generating more sales. When all is said and done, that’s what matters. He suggests  prioritizing more "Buyer's Content" instead of so much top of the funnel, inbound content. By understanding this, the aim is  to plan content on your marketing calendar that will help prospects make purchase decisions instead of purely focusing on content that's great for the top of the funnel but just generating traffic. The team at The Sales Lion even have a  simple  algorithm they use to prioritize their projects that you can use, too: Essentially, we have every client rate their planned content (be it blog titles, videos, etc.) on a scale of 1-3. A â€Å"3† score means it’s â€Å"Buyer’s Content† and therefore marked as most urgent- moving it to the top of the calendar. If it’s a â€Å"1† grade, then we’ll wait to produce this content because it’s either a top of funnel question that a buyer may be asking or even an â€Å"outside of the funnel† question/subject- meaning that although it may be relevant to the business and buyer, it doesn’t necessarily represent someone who is seriously considering making a purchase right now. From here, you can plan a balance of content focused on selling and content focused on inspiring interest in your business on your marketing calendar. To-Do: For each theme, brainstorm content you could create for that topic. Don't limit yourself at first: When you think of an idea, write it down quickly and move to the next. For those content ideas, use Marcus' algorithm to rank them with good, better, best: 1 means inbound, 3  means looking to buy. Use your best judgement to rank these just to get started. Sift through the  content ideas for every  theme. Sort them according to 3, 2, 1 to prepare a prioritized list that you'll add to your marketing calendar. And when you start planning actual pieces of content on your calendar, there are a few things to keep in mind: Step #5: Plan Your Content On Your Marketing Calendar This is the fun part! And there are many ways to do this: The Best 2018 Content Calendar Template to Get Organized All Year 2018 Social Media Content Calendar: How to Organize a Year of Posts the Easy Way 5 Lessons From The Forbes Editorial Calendar That Will Make You Better At Blog Planning How To Use A Content Marketing Editorial Calendar To Save A Ton Of Time Seven Content Calendar Examples From Awesome Brands to Inspire Your Own While editorial  calendars work particularly well for managing blogs, you can use them to organize all of your marketing. So I wanted to know how the other pros out there plan more than just blog and social media content, but a true all-in-one marketing calendar that you can also do with . Here's what they had to say: Plan Actual Pieces Of Content To Target Specific Keywords Your Audience Uses You used Marcus' algorithm to prioritize your projects, so let's make those into actual pieces of content on your calendar. John Jantsch at Duct Tape Marketing had some more solid advice on planning projects as content: Now take that list to the Google Keyword Planner and see if you can find themes that have significant volume. You must balance key terms with being too generic though. A term like â€Å"marketing† wouldn’t make sense as a theme, even for a marketing consultant, but a term like â€Å"referral marketing tactics† might. To summarize: While all of your content may be connected to a theme, choose a keyword for every single piece of content you'll publish. These may be keywords all related to the same topic, but unique enough to help you connect your different content to the terms your audience is searching for. To Do: Read this: SEO Content Strategy: How to Skyrocket Your Traffic By 594%. Select a core  keyword for every single piece of content (and related keywords)  that will publish on the magical interwebs. Then add the keywords into  your projects on your marketing calendar according to the priority you defined through Marcus' scoring  exercise. Plan Content For A Week, Month, Or Year Out Joe Pulizzi from Content Marketing Institute has a lot of insight on  the content marketing process, and marketing calendars are a huge element of successful strategies turning into real content: One thing is certain: if you don’t keep an editorial/content calendar, the content doesn’t get done. - Joe Pulizzi Joe breaks it down into such a simple idea: An editorial calendar simply tracks what content you are going to cover, what tactic it’s for (blog, newsletter, etc.) and who’s responsible. [...] Best practice is to set up a master calendar for all your content initiatives, and then a separate content calendar for each initiative. Traditionally, we’ve set up editorial calendars 12 months out and then constantly change them as we tweak the marketing plan. The good news is that your themes are the year calendar, and now you're ready to plan real projects for each "initiative", as Joe calls them. So let's recap everything  you just learned, and use Joe's advice to get your projects on your marketing calendar. To Do: At this point, you have a marketing calendar with themes outlining the topics you'll cover every single month. Plan those themes on your marketing calendar for the entire year (and take seasonality into account, too, for big holidays or events in your industry). You  got the entire team on board to understand their roles. Now it's time to understand how much content you can actually produce in a given week or month. Sit down with the team to plan your publishing frequency,  taking into consideration all of the  marketing projects you'll complete. You have a list of prioritized projects to complete. Now that you know how much you can complete, and the entire team is on board, plan an achievable amount of projects.  It's not worth stressing yourself out with an unrealistic amount of projects to complete. Actually Create The Content I couldn't say this better than Rebecca Lieb from (who's brilliant, by the way, and worth following) on combining your marketing calendar with a content production  process: Many editorial calendars also incorporate the production process into the mix, which is a great way to ensure content creation is on track. This can include who’s responsible for individual content elements, the due date of a first draft, who conducts the copyedit, and a date (often, with a specific time) for receiving and proofing the final draft, entering it into the CMS system (or newsletter template, or blog platform), and when it will be pushed live, or published. Where Rebecca started, Jodi Harris from Content Marketing Institute provides a  few more details to help you set up your marketing calendar: The date the piece of content will be published The topic or headline of the content piece The author of the content The owner of the content – i.e., who is in charge of making sure the content makes it from ideation to publication and promotion The current status of the content (updated as it moves through your publishing cycle) Jodi continues with a few more items to include: The channels where your content will be published: This can include only your owned channels (such as your blog, Facebook Page, website, YouTube page, email newsletters, etc.), or you can expand your tracking to include paid and earned channels, as well. Content formats: Is it a blog post? A video? A podcast? An infographic? An original image? To get more mileage from the content you create, you might want to consider repurposing it into other formats at some point. So it’s handy to keep tabs on the types of assets you have on hand right from the start. Visuals: Speaking of assets, it’s important that you don’t overlook the appeal that visuals can lend to your content, both in terms of social sharing potential and overall brand recognition. Tracking the visual elements you include in your content efforts – such as cover images, logos, illustrations, charts – will make it easier to ensure that your work has a signature look and cohesive brand identity. Topic categories: This helps make your calendars more searchable when you are looking to see about which target topics you already created a lot of content – or which you haven’t covered often enough. Keywords and other meta-data, such as meta-descriptions and SEO titles (if they differ from your headlines), which will help you keep your SEO efforts aligned with your content creation. URLs: This info can be archived as an easy way to keep your online content audits updated, or to link to older pieces of content in the new content you create. Calls to action: This helps you ensure that every piece of content you create is aligning with your company’s marketing goals. So it makes sense to simply include all of this advice  right  in your marketing  calendar as you create it. Here's how:All the actionable advice in this post will work with any format your marketing calendar takes. It's just that is actually designed to be your all-in-one marketing calendar, and helps you do all of this way more efficiently. What would your marketing  look like if you could manage all of this in one tool? Are you ready to get started? How to Plan a Marketing Calendar That Actually Works (Free Template) Im going to be blunt. A lot of marketing calendars are really tough to use simply because they arent designed to be marketing calendar tools. And that makes it really tough to plan a marketing calendar that actually works: PDFs: Printing a free editorial calendar template like this one from   is  a great way to start  your  planning- to get the brainstorming going. From here, youll likely want a digital version thats a bit easier to update with your constant changes. Excel: Heres a free marketing calendar template from Content Marketing Institute to get you started on a digital version. But its a bit difficult to get  your team to use it when you have it locked all day as you plan. :/ Google Docs:  A spreadsheet in Google Docs/Sheets like this marketing calendar template from Crackerjack Marketing will help you solve the locking problem youd experience with Excel. This still doesnt feel like a marketing calendar, though, without a visual way to see your upcoming projects. Google Calendar:  You could also build a marketing calendar in Google Calendar. The thing is If youve followed our  advice on social media calendars, you  may schedule 30 or more social messages throughout the following weeks and months to share a single blog post  with your audience. Im sure you cant imagine copying and pasting all of those from Google Calendar into your different social networks- what a time suck! Not to mention copying and pasting all of your other content, too So What Will Help You Plan An Awesome Marketing Calendar? So where am I going with all of this? Ive read dozens of other posts on marketing calendars, editorial calendars, content marketing calendars, social media calendars- you get the picture. And I checked out  a  monster list of marketing calendar templates in a post on Crazy Eggs blog. There are tons of folks who have really good ideas of what  to include in your calendar, and starting with a template to get your brainstorming underway is a solid way to begin. So heres how to plan a marketing calendar that really works- with a few tips from us at , and a lot more from the other rock stars out there. How To Plan A #MarketingCalendar That Actually WorksStart With This Guide + Marketing Calendar Template, And Then You might just need a guide and a little something to  write on while you read this post. Ive got your back. Download the free guide that will help you implement all of this advice with actionable, step-by-step information. Youll also get a  free marketing calendar template  (plus bonus social + email marketing calendars) to help you plan all your content in advance. And when you're ready to use a tool designed to be your marketing calendar,  get started with 14 free days of . Now let's get to the good stuff. Step #1: Turn Your Marketing Strategy Into Real Content You'll Create Maybe writing a  30-page marketing strategy  isn't as important as  planning real content. It sounds harsh, but hear me out: For startups, business plans are no longer normal. In fact, they're now considered a faux pas and seen as a mere â€Å"business guess.† But that wasn’t always the case.  Before the lean startup, the business plan was a document that assumed we knew everything there was to know about our business, a plan set in stone. It was done, or so we thought. In reality, it was just a big huge guess.   Marketing plans and gigantic old strategy documents aren’t much different. They may sound novel and responsible, but the reality is that they are just guesses, too. What could content marketing strategy builders learn from the lean startup model? For a startup, business plans are no longer normal. @garrett_moonThe more time you spend strategizing, the less time you spend creating real content that will influence sales (which, let's face it, is the entire reason to plan your marketing calendar). Whether you have a marketing strategy already  or not, there are just a few things you need in your strategy to help you validate  what content to create: The now-infamous: Know your audience. This could start as simple as a customer survey, then possibly just bullet points you add into an Evernote note that help you stay in touch with your customers'  changing needs. The main point here is this: Keep it simple, especially at first. Create content. Content is data, and you get to know your customers  by creating content and measuring its impact. There's no way you will know everything about your audience until you put something out there, start communicating with them, and get their feedback. Start small. If you're thinking about doing an hourlong video or an e-book first, think again. Could you release a chapter of an e-book first to gauge its performance before you spend more time developing content on that topic? Could the same go for your monster video? If content is data, plan minimum viable content on your marketing calendar first to feel out what will truly "move the needle." (I had to sneak in a quip  like that since we're talking strategy!) That really looks like this: From here, turn your strategy into content. And  use the data from what you create to plan more: Create your content. Share it with your audience. Measure what's working. Learn what to create and where to share. Plan more content like your best-performing projects. Recommended Reading:  Here’s Why You Don’t Need A â€Å"Content Marketing Strategy† So now that you have a minimum viable marketing strategy to get started, the next step is looping in who'll help you create that content. This will help you define expectations for everyone- even if it's really only you as an all-in-one marketing team. To Do: Brainstorm  every question your audience has about your niche from knowing nothing to being an expert. From there, strategize the best forms of content  you'll use to answer their questions. This will serve as the foundation for your marketing calendar. I’d rather have a first-rate execution and second-rate strategy any time than a brilliant idea and mediocre management. - Jamie Dimon Step #2: Understand Who'll Do What Ann Handley has an awesome idea when it comes to who should be involved in your editorial flow, and thus, have access to your marketing calendar to understand when pieces will publish: A Simple Content Marketing Org Chart from Ann Handley She  says: These are roles not staff positions. Each role might be filled by one person or perhaps by a dozen, depending on the size and complexity of your own organization. Let's take a look at those roles quick: Team lead, or your strategist Editorial director Designers Content creators Curator Syndicator Analytics expert Site manager That's a pretty good list. And while that list works for Ann, it might not for you. For a small team, you  can narrow that list of roles down even further: Team lead who helps with planning, editing, publishing, and distributing Writer who turns a content idea into something your audience will love Designer (or videographer, podcaster, etc.) who takes  the writer's creation  to the next level Essentially, these folks are the ones who'll help you plan, create, and share the content  according to your marketing strategy. Get everyone on the same page now to make actually producing content a lot easier down the road. To Do: Narrow down the roles you need to create the different content types you explored in step #1. Brainstorm  who'll help you complete those projects (you're looking for names here). Get everyone on the same page to understand about how much content you can publish in a normal week. Find a marketing calendar tool that helps with project management, communication, and workflow that everyone will use. Now it's time work that marketing calendar:  Plan what topics you'll cover. Step #3: Define Your Topic Themes John Jantsch over at Duct Tape Marketing plans out his marketing calendar based on themes. The themes help him look at a calendar that connects with topics  he wants to cover for his audience. Note that this isn't actual content yet- it's just a note of the topics he'd like to address in his content: The first step is to start making a list of your most important themes. I generally try to find three core themes and about nine supplemental themes. (Nice tidy 12 monthly themes.) Your core themes are the kinds of things that might be found on your homepage or even in the title attribute of your home page. Or, perhaps the main navigational elements of your site. While it scares me to plan 12 months ahead  because the data from your current content should help you plan new content,  this is an awesome way to plan strategically (and super efficiently) and keep your content on point. John shares exactly how he chooses themes: Start with brainstorming. Lock yourself away and start thinking about the kinds of things people ask about the most, where you make your most money, or where you see the greatest opportunities in your industry. This is often enough to create a good start to your list. Obviously, if you have a team, get them involved – they may actually know better than you. (Industry jargon that means nothing to the prospect must be left out here.) John mentions this is a nice way to get past staring at a blank marketing calendar without any clue of what content to add to it. I also love that about themes. To Do: Find the main themes from your list of customer questions in step #1. Define their biggest challenges, the areas of opportunity in your industry, and how you make the most money. Choose themes to flesh out your marketing calendar. You may want to plan a month ahead, a quarter, or the entire year.  It's whatever works for you. Personally, I'd choose weekly themes to repeat over the course of months to have tangible data as evidence to plan more content around a theme or less. This way, you'd avoid planning lots of content around a theme for an entire month without knowing if that theme is a dud. Plan those themes on your marketing calendar for your entire team to see. Remember, themes aren't content; themes direct the content your team will create. Step #4: Prioritize  Your Marketing Projects Marcus Sheridan from  The Sales Lion has a simple solution to help you plan your marketing calendar based on projects that will have the biggest impact on your business. He addresses prioritizing your marketing calendar  very simply: Remember, content marketing is about generating more sales. When all is said and done, that’s what matters. He suggests  prioritizing more "Buyer's Content" instead of so much top of the funnel, inbound content. By understanding this, the aim is  to plan content on your marketing calendar that will help prospects make purchase decisions instead of purely focusing on content that's great for the top of the funnel but just generating traffic. The team at The Sales Lion even have a  simple  algorithm they use to prioritize their projects that you can use, too: Essentially, we have every client rate their planned content (be it blog titles, videos, etc.) on a scale of 1-3. A â€Å"3† score means it’s â€Å"Buyer’s Content† and therefore marked as most urgent- moving it to the top of the calendar. If it’s a â€Å"1† grade, then we’ll wait to produce this content because it’s either a top of funnel question that a buyer may be asking or even an â€Å"outside of the funnel† question/subject- meaning that although it may be relevant to the business and buyer, it doesn’t necessarily represent someone who is seriously considering making a purchase right now. From here, you can plan a balance of content focused on selling and content focused on inspiring interest in your business on your marketing calendar. To-Do: For each theme, brainstorm content you could create for that topic. Don't limit yourself at first: When you think of an idea, write it down quickly and move to the next. For those content ideas, use Marcus' algorithm to rank them with good, better, best: 1 means inbound, 3  means looking to buy. Use your best judgement to rank these just to get started. Sift through the  content ideas for every  theme. Sort them according to 3, 2, 1 to prepare a prioritized list that you'll add to your marketing calendar. And when you start planning actual pieces of content on your calendar, there are a few things to keep in mind: Step #5: Plan Your Content On Your Marketing Calendar This is the fun part! And there are many ways to do this: The Best 2018 Content Calendar Template to Get Organized All Year 2018 Social Media Content Calendar: How to Organize a Year of Posts the Easy Way 5 Lessons From The Forbes Editorial Calendar That Will Make You Better At Blog Planning How To Use A Content Marketing Editorial Calendar To Save A Ton Of Time Seven Content Calendar Examples From Awesome Brands to Inspire Your Own While editorial  calendars work particularly well for managing blogs, you can use them to organize all of your marketing. So I wanted to know how the other pros out there plan more than just blog and social media content, but a true all-in-one marketing calendar that you can also do with . Here's what they had to say: Plan Actual Pieces Of Content To Target Specific Keywords Your Audience Uses You used Marcus' algorithm to prioritize your projects, so let's make those into actual pieces of content on your calendar. John Jantsch at Duct Tape Marketing had some more solid advice on planning projects as content: Now take that list to the Google Keyword Planner and see if you can find themes that have significant volume. You must balance key terms with being too generic though. A term like â€Å"marketing† wouldn’t make sense as a theme, even for a marketing consultant, but a term like â€Å"referral marketing tactics† might. To summarize: While all of your content may be connected to a theme, choose a keyword for every single piece of content you'll publish. These may be keywords all related to the same topic, but unique enough to help you connect your different content to the terms your audience is searching for. To Do: Read this: SEO Content Strategy: How to Skyrocket Your Traffic By 594%. Select a core  keyword for every single piece of content (and related keywords)  that will publish on the magical interwebs. Then add the keywords into  your projects on your marketing calendar according to the priority you defined through Marcus' scoring  exercise. Plan Content For A Week, Month, Or Year Out Joe Pulizzi from Content Marketing Institute has a lot of insight on  the content marketing process, and marketing calendars are a huge element of successful strategies turning into real content: One thing is certain: if you don’t keep an editorial/content calendar, the content doesn’t get done. - Joe Pulizzi Joe breaks it down into such a simple idea: An editorial calendar simply tracks what content you are going to cover, what tactic it’s for (blog, newsletter, etc.) and who’s responsible. [...] Best practice is to set up a master calendar for all your content initiatives, and then a separate content calendar for each initiative. Traditionally, we’ve set up editorial calendars 12 months out and then constantly change them as we tweak the marketing plan. The good news is that your themes are the year calendar, and now you're ready to plan real projects for each "initiative", as Joe calls them. So let's recap everything  you just learned, and use Joe's advice to get your projects on your marketing calendar. To Do: At this point, you have a marketing calendar with themes outlining the topics you'll cover every single month. Plan those themes on your marketing calendar for the entire year (and take seasonality into account, too, for big holidays or events in your industry). You  got the entire team on board to understand their roles. Now it's time to understand how much content you can actually produce in a given week or month. Sit down with the team to plan your publishing frequency,  taking into consideration all of the  marketing projects you'll complete. You have a list of prioritized projects to complete. Now that you know how much you can complete, and the entire team is on board, plan an achievable amount of projects.  It's not worth stressing yourself out with an unrealistic amount of projects to complete. Actually Create The Content I couldn't say this better than Rebecca Lieb from (who's brilliant, by the way, and worth following) on combining your marketing calendar with a content production  process: Many editorial calendars also incorporate the production process into the mix, which is a great way to ensure content creation is on track. This can include who’s responsible for individual content elements, the due date of a first draft, who conducts the copyedit, and a date (often, with a specific time) for receiving and proofing the final draft, entering it into the CMS system (or newsletter template, or blog platform), and when it will be pushed live, or published. Where Rebecca started, Jodi Harris from Content Marketing Institute provides a  few more details to help you set up your marketing calendar: The date the piece of content will be published The topic or headline of the content piece The author of the content The owner of the content – i.e., who is in charge of making sure the content makes it from ideation to publication and promotion The current status of the content (updated as it moves through your publishing cycle) Jodi continues with a few more items to include: The channels where your content will be published: This can include only your owned channels (such as your blog, Facebook Page, website, YouTube page, email newsletters, etc.), or you can expand your tracking to include paid and earned channels, as well. Content formats: Is it a blog post? A video? A podcast? An infographic? An original image? To get more mileage from the content you create, you might want to consider repurposing it into other formats at some point. So it’s handy to keep tabs on the types of assets you have on hand right from the start. Visuals: Speaking of assets, it’s important that you don’t overlook the appeal that visuals can lend to your content, both in terms of social sharing potential and overall brand recognition. Tracking the visual elements you include in your content efforts – such as cover images, logos, illustrations, charts – will make it easier to ensure that your work has a signature look and cohesive brand identity. Topic categories: This helps make your calendars more searchable when you are looking to see about which target topics you already created a lot of content – or which you haven’t covered often enough. Keywords and other meta-data, such as meta-descriptions and SEO titles (if they differ from your headlines), which will help you keep your SEO efforts aligned with your content creation. URLs: This info can be archived as an easy way to keep your online content audits updated, or to link to older pieces of content in the new content you create. Calls to action: This helps you ensure that every piece of content you create is aligning with your company’s marketing goals. So it makes sense to simply include all of this advice  right  in your marketing  calendar as you create it. Here's how:All the actionable advice in this post will work with any format your marketing calendar takes. It's just that is actually designed to be your all-in-one marketing calendar, and helps you do all of this way more efficiently. What would your marketing  look like if you could manage all of this in one tool? Are you ready to get started? How to Plan a Marketing Calendar That Actually Works (Free Template) Im going to be blunt. A lot of marketing calendars are really tough to use simply because they arent designed to be marketing calendar tools. And that makes it really tough to plan a marketing calendar that actually works: PDFs: Printing a free editorial calendar template like this one from   is  a great way to start  your  planning- to get the brainstorming going. From here, youll likely want a digital version thats a bit easier to update with your constant changes. Excel: Heres a free marketing calendar template from Content Marketing Institute to get you started on a digital version. But its a bit difficult to get  your team to use it when you have it locked all day as you plan. :/ Google Docs:  A spreadsheet in Google Docs/Sheets like this marketing calendar template from Crackerjack Marketing will help you solve the locking problem youd experience with Excel. This still doesnt feel like a marketing calendar, though, without a visual way to see your upcoming projects. Google Calendar:  You could also build a marketing calendar in Google Calendar. The thing is If youve followed our  advice on social media calendars, you  may schedule 30 or more social messages throughout the following weeks and months to share a single blog post  with your audience. Im sure you cant imagine copying and pasting all of those from Google Calendar into your different social networks- what a time suck! Not to mention copying and pasting all of your other content, too So What Will Help You Plan An Awesome Marketing Calendar? So where am I going with all of this? Ive read dozens of other posts on marketing calendars, editorial calendars, content marketing calendars, social media calendars- you get the picture. And I checked out  a  monster list of marketing calendar templates in a post on Crazy Eggs blog. There are tons of folks who have really good ideas of what  to include in your calendar, and starting with a template to get your brainstorming underway is a solid way to begin. So heres how to plan a marketing calendar that really works- with a few tips from us at , and a lot more from the other rock stars out there. How To Plan A #MarketingCalendar That Actually WorksStart With This Guide + Marketing Calendar Template, And Then You might just need a guide and a little something to  write on while you read this post. Ive got your back. Download the free guide that will help you implement all of this advice with actionable, step-by-step information. Youll also get a  free marketing calendar template  (plus bonus social + email marketing calendars) to help you plan all your content in advance. And when you're ready to use a tool designed to be your marketing calendar,  get started with 14 free days of . Now let's get to the good stuff. Step #1: Turn Your Marketing Strategy Into Real Content You'll Create Maybe writing a  30-page marketing strategy  isn't as important as  planning real content. It sounds harsh, but hear me out: For startups, business plans are no longer normal. In fact, they're now considered a faux pas and seen as a mere â€Å"business guess.† But that wasn’t always the case.  Before the lean startup, the business plan was a document that assumed we knew everything there was to know about our business, a plan set in stone. It was done, or so we thought. In reality, it was just a big huge guess.   Marketing plans and gigantic old strategy documents aren’t much different. They may sound novel and responsible, but the reality is that they are just guesses, too. What could content marketing strategy builders learn from the lean startup model? For a startup, business plans are no longer normal. @garrett_moonThe more time you spend strategizing, the less time you spend creating real content that will influence sales (which, let's face it, is the entire reason to plan your marketing calendar). Whether you have a marketing strategy already  or not, there are just a few things you need in your strategy to help you validate  what content to create: The now-infamous: Know your audience. This could start as simple as a customer survey, then possibly just bullet points you add into an Evernote note that help you stay in touch with your customers'  changing needs. The main point here is this: Keep it simple, especially at first. Create content. Content is data, and you get to know your customers  by creating content and measuring its impact. There's no way you will know everything about your audience until you put something out there, start communicating with them, and get their feedback. Start small. If you're thinking about doing an hourlong video or an e-book first, think again. Could you release a chapter of an e-book first to gauge its performance before you spend more time developing content on that topic? Could the same go for your monster video? If content is data, plan minimum viable content on your marketing calendar first to feel out what will truly "move the needle." (I had to sneak in a quip  like that since we're talking strategy!) That really looks like this: From here, turn your strategy into content. And  use the data from what you create to plan more: Create your content. Share it with your audience. Measure what's working. Learn what to create and where to share. Plan more content like your best-performing projects. Recommended Reading:  Here’s Why You Don’t Need A â€Å"Content Marketing Strategy† So now that you have a minimum viable marketing strategy to get started, the next step is looping in who'll help you create that content. This will help you define expectations for everyone- even if it's really only you as an all-in-one marketing team. To Do: Brainstorm  every question your audience has about your niche from knowing nothing to being an expert. From there, strategize the best forms of content  you'll use to answer their questions. This will serve as the foundation for your marketing calendar. I’d rather have a first-rate execution and second-rate strategy any time than a brilliant idea and mediocre management. - Jamie Dimon Step #2: Understand Who'll Do What Ann Handley has an awesome idea when it comes to who should be involved in your editorial flow, and thus, have access to your marketing calendar to understand when pieces will publish: A Simple Content Marketing Org Chart from Ann Handley She  says: These are roles not staff positions. Each role might be filled by one person or perhaps by a dozen, depending on the size and complexity of your own organization. Let's take a look at those roles quick: Team lead, or your strategist Editorial director Designers Content creators Curator Syndicator Analytics expert Site manager That's a pretty good list. And while that list works for Ann, it might not for you. For a small team, you  can narrow that list of roles down even further: Team lead who helps with planning, editing, publishing, and distributing Writer who turns a content idea into something your audience will love Designer (or videographer, podcaster, etc.) who takes  the writer's creation  to the next level Essentially, these folks are the ones who'll help you plan, create, and share the content  according to your marketing strategy. Get everyone on the same page now to make actually producing content a lot easier down the road. To Do: Narrow down the roles you need to create the different content types you explored in step #1. Brainstorm  who'll help you complete those projects (you're looking for names here). Get everyone on the same page to understand about how much content you can publish in a normal week. Find a marketing calendar tool that helps with project management, communication, and workflow that everyone will use. Now it's time work that marketing calendar:  Plan what topics you'll cover. Step #3: Define Your Topic Themes John Jantsch over at Duct Tape Marketing plans out his marketing calendar based on themes. The themes help him look at a calendar that connects with topics  he wants to cover for his audience. Note that this isn't actual content yet- it's just a note of the topics he'd like to address in his content: The first step is to start making a list of your most important themes. I generally try to find three core themes and about nine supplemental themes. (Nice tidy 12 monthly themes.) Your core themes are the kinds of things that might be found on your homepage or even in the title attribute of your home page. Or, perhaps the main navigational elements of your site. While it scares me to plan 12 months ahead  because the data from your current content should help you plan new content,  this is an awesome way to plan strategically (and super efficiently) and keep your content on point. John shares exactly how he chooses themes: Start with brainstorming. Lock yourself away and start thinking about the kinds of things people ask about the most, where you make your most money, or where you see the greatest opportunities in your industry. This is often enough to create a good start to your list. Obviously, if you have a team, get them involved – they may actually know better than you. (Industry jargon that means nothing to the prospect must be left out here.) John mentions this is a nice way to get past staring at a blank marketing calendar without any clue of what content to add to it. I also love that about themes. To Do: Find the main themes from your list of customer questions in step #1. Define their biggest challenges, the areas of opportunity in your industry, and how you make the most money. Choose themes to flesh out your marketing calendar. You may want to plan a month ahead, a quarter, or the entire year.  It's whatever works for you. Personally, I'd choose weekly themes to repeat over the course of months to have tangible data as evidence to plan more content around a theme or less. This way, you'd avoid planning lots of content around a theme for an entire month without knowing if that theme is a dud. Plan those themes on your marketing calendar for your entire team to see. Remember, themes aren't content; themes direct the content your team will create. Step #4: Prioritize  Your Marketing Projects Marcus Sheridan from  The Sales Lion has a simple solution to help you plan your marketing calendar based on projects that will have the biggest impact on your business. He addresses prioritizing your marketing calendar  very simply: Remember, content marketing is about generating more sales. When all is said and done, that’s what matters. He suggests  prioritizing more "Buyer's Content" instead of so much top of the funnel, inbound content. By understanding this, the aim is  to plan content on your marketing calendar that will help prospects make purchase decisions instead of purely focusing on content that's great for the top of the funnel but just generating traffic. The team at The Sales Lion even have a  simple  algorithm they use to prioritize their projects that you can use, too: Essentially, we have every client rate their planned content (be it blog titles, videos, etc.) on a scale of 1-3. A â€Å"3† score means it’s â€Å"Buyer’s Content† and therefore marked as most urgent- moving it to the top of the calendar. If it’s a â€Å"1† grade, then we’ll wait to produce this content because it’s either a top of funnel question that a buyer may be asking or even an â€Å"outside of the funnel† question/subject- meaning that although it may be relevant to the business and buyer, it doesn’t necessarily represent someone who is seriously considering making a purchase right now. From here, you can plan a balance of content focused on selling and content focused on inspiring interest in your business on your marketing calendar. To-Do: For each theme, brainstorm content you could create for that topic. Don't limit yourself at first: When you think of an idea, write it down quickly and move to the next. For those content ideas, use Marcus' algorithm to rank them with good, better, best: 1 means inbound, 3  means looking to buy. Use your best judgement to rank these just to get started. Sift through the  content ideas for every  theme. Sort them according to 3, 2, 1 to prepare a prioritized list that you'll add to your marketing calendar. And when you start planning actual pieces of content on your calendar, there are a few things to keep in mind: Step #5: Plan Your Content On Your Marketing Calendar This is the fun part! And there are many ways to do this: The Best 2018 Content Calendar Template to Get Organized All Year 2018 Social Media Content Calendar: How to Organize a Year of Posts the Easy Way 5 Lessons From The Forbes Editorial Calendar That Will Make You Better At Blog Planning How To Use A Content Marketing Editorial Calendar To Save A Ton Of Time Seven Content Calendar Examples From Awesome Brands to Inspire Your Own While editorial  calendars work particularly well for managing blogs, you can use them to organize all of your marketing. So I wanted to know how the other pros out there plan more than just blog and social media content, but a true all-in-one marketing calendar that you can also do with . Here's what they had to say: Plan Actual Pieces Of Content To Target Specific Keywords Your Audience Uses You used Marcus' algorithm to prioritize your projects, so let's make those into actual pieces of content on your calendar. John Jantsch at Duct Tape Marketing had some more solid advice on planning projects as content: Now take that list to the Google Keyword Planner and see if you can find themes that have significant volume. You must balance key terms with being too generic though. A term like â€Å"marketing† wouldn’t make sense as a theme, even for a marketing consultant, but a term like â€Å"referral marketing tactics† might. To summarize: While all of your content may be connected to a theme, choose a keyword for every single piece of content you'll publish. These may be keywords all related to the same topic, but unique enough to help you connect your different content to the terms your audience is searching for. To Do: Read this: SEO Content Strategy: How to Skyrocket Your Traffic By 594%. Select a core  keyword for every single piece of content (and related keywords)  that will publish on the magical interwebs. Then add the keywords into  your projects on your marketing calendar according to the priority you defined through Marcus' scoring  exercise. Plan Content For A Week, Month, Or Year Out Joe Pulizzi from Content Marketing Institute has a lot of insight on  the content marketing process, and marketing calendars are a huge element of successful strategies turning into real content: One thing is certain: if you don’t keep an editorial/content calendar, the content doesn’t get done. - Joe Pulizzi Joe breaks it down into such a simple idea: An editorial calendar simply tracks what content you are going to cover, what tactic it’s for (blog, newsletter, etc.) and who’s responsible. [...] Best practice is to set up a master calendar for all your content initiatives, and then a separate content calendar for each initiative. Traditionally, we’ve set up editorial calendars 12 months out and then constantly change them as we tweak the marketing plan. The good news is that your themes are the year calendar, and now you're ready to plan real projects for each "initiative", as Joe calls them. So let's recap everything  you just learned, and use Joe's advice to get your projects on your marketing calendar. To Do: At this point, you have a marketing calendar with themes outlining the topics you'll cover every single month. Plan those themes on your marketing calendar for the entire year (and take seasonality into account, too, for big holidays or events in your industry). You  got the entire team on board to understand their roles. Now it's time to understand how much content you can actually produce in a given week or month. Sit down with the team to plan your publishing frequency,  taking into consideration all of the  marketing projects you'll complete. You have a list of prioritized projects to complete. Now that you know how much you can complete, and the entire team is on board, plan an achievable amount of projects.  It's not worth stressing yourself out with an unrealistic amount of projects to complete. Actually Create The Content I couldn't say this better than Rebecca Lieb from (who's brilliant, by the way, and worth following) on combining your marketing calendar with a content production  process: Many editorial calendars also incorporate the production process into the mix, which is a great way to ensure content creation is on track. This can include who’s responsible for individual content elements, the due date of a first draft, who conducts the copyedit, and a date (often, with a specific time) for receiving and proofing the final draft, entering it into the CMS system (or newsletter template, or blog platform), and when it will be pushed live, or published. Where Rebecca started, Jodi Harris from Content Marketing Institute provides a  few more details to help you set up your marketing calendar: The date the piece of content will be published The topic or headline of the content piece The author of the content The owner of the content – i.e., who is in charge of making sure the content makes it from ideation to publication and promotion The current status of the content (updated as it moves through your publishing cycle) Jodi continues with a few more items to include: The channels where your content will be published: This can include only your owned channels (such as your blog, Facebook Page, website, YouTube page, email newsletters, etc.), or you can expand your tracking to include paid and earned channels, as well. Content formats: Is it a blog post? A video? A podcast? An infographic? An original image? To get more mileage from the content you create, you might want to consider repurposing it into other formats at some point. So it’s handy to keep tabs on the types of assets you have on hand right from the start. Visuals: Speaking of assets, it’s important that you don’t overlook the appeal that visuals can lend to your content, both in terms of social sharing potential and overall brand recognition. Tracking the visual elements you include in your content efforts – such as cover images, logos, illustrations, charts – will make it easier to ensure that your work has a signature look and cohesive brand identity. Topic categories: This helps make your calendars more searchable when you are looking to see about which target topics you already created a lot of content – or which you haven’t covered often enough. Keywords and other meta-data, such as meta-descriptions and SEO titles (if they differ from your headlines), which will help you keep your SEO efforts aligned with your content creation. URLs: This info can be archived as an easy way to keep your online content audits updated, or to link to older pieces of content in the new content you create. Calls to action: This helps you ensure that every piece of content you create is aligning with your company’s marketing goals. So it makes sense to simply include all of this advice  right  in your marketing  calendar as you create it. Here's how:All the actionable advice in this post will work with any format your marketing calendar takes. It's just that is actually designed to be your all-in-one marketing calendar, and helps you do all of this way more efficiently. What would your marketing  look like if you could manage all of this in one tool? Are you ready to get started?